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Let's Liven Up Lunch

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Highly Successful 2nd It’s Lunchtime™ 2015! Focussed consumer attention on a healthier Lunchbox & Lunchtime!

With 9 exclusive categories & major brands, the second multi-brand campaign centred on the mid-day meal occasion and encouraged consumers to Liven-up their lunchtimes. The 2nd It’s Lunchtime was a fully integrated market specific grocery promotional campaign which featured engaged Experiential RoadShow sampling, Media/on-line and social coverage, promotions and Trade support.

Our 2015 sponsors!
Four Campaign Categories The 2nd It’s Lunchtime™ Sponsorship package Covering 4 key Campaign Channel Activation areas – Engaged Experiential Sampling, Media & Social Media, Promotions and Trade Support
 1. Engaged Experiential Sampling- Stores
& Stations It’s Lunchtime RoadShow at 30 key Tesco & Sainsbury’s Extras/Superstores Plus Pop-up Lunch-bar at 2 mainline rail termini Directly reached 357k families & adult consumers Engaging with & sampling to 276k Each sponsor – achieved average 30k engaged, perfect-serve, data-collected samples Supported by heavily branded Lunch-bar RoadShow vehicles & Brand Believers, plus Local store media support Branded store PoS Average incremental sales – on-day +330% & on-going +38% Average GSM store visit rating 9.6/10
 2. Social-media/Media Heavy Social media activity across
Facebook, Twitter & Instagram reached 11k Traditional national/regional print /broadcast PR/competition coverage reached 12 million It’s Lunchtime website with heavy sponsor branding – 235k usv’s.
 3. Promotions All sponsors featured either coupons or 
in-store money-off. Average coupon redemption around 13-19%.  4. Trade Support Helping maximise trade channel activities
via constant comms; • Tesco HQ RoadShow visit • GSM & store liaison & support • Full stock & uplift control • Category teams; Factfiles & mailings