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Let's Liven Up Lunch

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Livening-up Lunch again with our 3rd It’s Lunchtime™ 2016 promotion! After last year’s highly successful launch it’s back even bigger & better!
It’s Lunchtime, returns for the third time from mid- September, through October 2016 and will once again be encouraging consumers to enjoy lunch and to be more varied, balanced and healthy in their choices! A unique experiential & promotional Lunchtime campaign! It’s Lunchtime is a fully integrated market specific grocery promotional campaign featuring engaged Experiential RoadShow sampling, Media/on-line and social coverage, promotions and Trade support.  Lunchtime sponsor categories
we’d like to fill – 9 available Now Just 2 Left To Fill! Sandwiches / Bakery / Fruit / Bagged snacks / Sweet & Savoury Biscuits / Cheese / Filled Salad / vegetables / Yoghurts / Desserts / Fillers / Condiments / Cakes / Pastries / Cereal Bars / Biscuit Bars, Savoury Snacks / Smoothies / Fruit Juice / Tea / Coffee / Carbonated drinks / Water
Four Campaign Categories The 2nd It’s Lunchtime™ Sponsorship package Covering 5 key Campaign Channel Activation areas – Engaged Experiential Sampling, Mobile Experiential,
Media & Social Media, Promotions
and Trade Support
 1. Engaged Experiential Sampling – Stores & Stations It’s Lunchtime RoadShow at 30 key Tesco & Sainsbury’s Large Format Stores Plus Lunch-bar at 2 London mainline rail stations Communicating with around 400k families & adult consumers Directly engaging with & sampling to 325k Each category sponsor – minimum 35k engaged, perfect-serve, data-collected samples Supported by heavily sponsor branded Lunch-bar RoadShow vehicles & Brand Believers, including on-day PoS + FoS display & local media support.
 2. Mobile Experiential Additional reach through exclusive Shopmium partnership Product discovery & new
customer acquistion Brand / product rich
media + downloadable
discount via
mobile coupon
 3. Social-media/Media Heavy Social-media activity across Facebook, Twitter & Instagram Traditional national & regional print & broadcast PR & competition coverage reaching 12 million BC1/C2 adults 
across 150+ titles It’s Lunchtime website with heavy sponsor branding Media reach overall around 1/3 of all
key adult consumers 4x  4. Promotions In-store & cross-promotional activity Shopper marketing activation On-line shopper marketing activity
 5. Trade Support Helping maximise trade channel activities via constant comms; • Tesco HQ RoadShow visit • GSM & store liaison & support • Full stock & uplift control • Category teams; Factfiles & mailings