We know Lunchtime is a big market, with 12 billion odd lunch occasions each year and that it hasn’t really changed significantly over the past five years, still being broadly divided between pre-prepared Lunchbox and ‘at the time’ prepared/ purchased Lunch; the drivers, style and content have!

Changing consumer lifestyles and economic pressures, post Brexit, combined with an increased emphasis on healthy eating have helped grow the overall market by around 4.3% and of course the competing demands of a healthy lifestyle versus comfort food and a time-poor, economically challenged population have had their effect.

So following the highly successful 2nd It’s Lunchtime campaign in 2015, which covered key Tesco & Sainsbury’s Extras/Superstores across the South East, plus two mainline rail stations, we’re bringing back It’s Lunchtime for a 3rd time in September/October 2016!

The campaign will be bigger with more media and promotional coverage and will be fully supported by mobile experiential, media, promotions and at trade level!