Lunchtime Market

Lunchbox o Lunchtime™ it’s not ‘out to lunch anymore!’

School, Work or On-the-go? Whilst the key drivers of lunchtime remain sandwiches, these are in marginal decline, with fruit increasing as are other forms of healthy foods, such as cereal bars, yoghurts, fruit juices and salads. Although conversely bagged snacks, cakes and savoury pastries are also growing. Hot & cold beverages such as tea & coffee remain key. Young, Old - Inbetweeners hold the key! Whilst kids may still be the biggest single lunchbox sector with a 29% share, the increasing likelihood of schools banning packed lunches is swinging the balance into a -2.1% decline. The next biggest sectors are 17-34 year olds with a combined male/female share of 28.6% and growing at around +3.7%. Health Rules! Given the burgeoning child obesity problem, school lunchboxes are under increasing pressure to at best be more healthy and worst to be banned! Adult lunchboxes are also increasingly being called to be healthier, as large chunks of the working population realise that a balanced healthier diet is essential to on-going well-being. The same principle applies to the prepared ‘at the time’ home or work-place lunches and those ubiquitous ‘out to lunch’ experiences, well they’re almost now in the realms of history! Nowadays lunches need to be healthy as never before! The health lobby is increasing pressure on the nation’s dietary habits, with the aim to reduce obesity and related illnesses. Although this to an extent is being tempered by social time pressures, as well as on-going economic constraints. However this finally pan’s out; one thing is for sure, midday lunchtime is changing and extending in the time when it is taken! Brunch, Lunch Or Tunch; ‘the times they are a ’changing!’ With the extension of day time eating from ‘elevenses’ through lunch and onto tea-time and the polarisation between Lunchbox and Lunchtime eating, with Lunchbox further sub-dividing between at-home/work, purchased /prepared and the once ubiquitous ‘out to lunch events - in each category there is momentous change!

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